Meet Clara, beautiful twenty-something young woman who loves to accessorize with makeup. Her vanity at home is full of every kind of makeup- from toner to blush to lip liner. Her favorite drink at Starbucks is a tall, nonfat, skinny mocha latte- extra hot, no foam. She goes to pilates three times a week and spends her weekends by the pool or with friends shopping at local boutiques. She loves doing makeup, whether it’s for fun for herself or for others on special occasions.
Recently, Clara has started to attend more and more weddings, and as one friend after the other is getting engaged, they ask her to do their makeup for them on their big day. As she looks into which brand of waterproof mascara she should purchase for her sister’s wedding coming next week, she wishes there was a product other than the standard waterproof mascara. One that would last longer or maybe come in a smaller container so she did not feel like she was wasting it between weddings.
Both Clara and I love us some Starbucks and staying fit. However, I do not really have any talent when it comes to makeup artistry- I definitely asked a friend like Clara to do my makeup for my wedding. However, we both are on the lookout for a product to satisfy our waterproof mascara needs.
Laura,
ReplyDeleteSince your customer shops and hangs out at such specific locations, getting the product in front of her should be pretty easy! She also sounds like the one who loves to have the newest accessory and would be excited to spread the word. I believe this is a great segment to excel via word of mouth.
Hey again Laura! I think the person you described is super cute and easily relatable, so getting a giant target audience should be no trouble for you to market to! I think it's cool that even though you aren't as makeup-savvy as Clara, you still keep customers like her in mind when developing things to assess needs out there in the real world.
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