Who I am.
I am your average business student, trying to take classes while juggling a job, a puppy, and a marriage. I like to work with people and get things done. When it comes to my skills, I am very good at being organized and encouraging others to do the same. I hope that after taking this class I will be able to look at the world with open eyes- seeing opportunities in the world instead of keeping my head down. If I were to start a business based on my product, I think it would occupy a lot of my time as I worked to develop the product itself in order to make it real.
What I offer.
My product is meeting the needs of all my fellow women out there who are in need of a waterproof product that they can put over their mascara that they wear daily. This will be meeting the need of a customer who occasionally needs a waterproof product, but does not want to waste their money on a whole tube of waterproof mascara.
Who I’m offering to.
I am offering my product to women everywhere who need to wear waterproof mascara every once in awhile- whether it be to a wedding or any other occasion that they know tears will be shed. Too often they are forced to buy whole tubes of waterproof mascara that they will maybe use twice before having to throw it away because it is no longer good. Providing a waterproof overcoat will allow these women to save their money and their eyelashes.
Why they care.
My potential customers are tired of spending money on tubes of waterproof mascara that they know they will only actually use a couple of times before it is no longer good. They need a product that will last longer and that they can put over their favorite mascara they already love.
Why I’m different.
Correct me if I am wrong, but I have not seen a product on the market that provides a waterproof coating that lasts longer than the average mascara. I am out there to save my potential customers money in the long run, making a product that will last longer and is only necessary when they need it.
Evaluating.
After looking at my waterproof overcoat more in depth, I think I need to work on how to show my potential customers that they need this product, that is not just a luxury. I think I need to focus on how to develop my concepts more to make my pitch more understandable to my audience. These are the things that will help me develop a better opportunity.
Hey there Laura! I like that you know exactly what audience you are trying to cater to and how you plan to do it. You know what it is you plan to offer and how it applicably sets you apart from any potential obstacles in the market. You’re exactly right in saying you have to make the customers feel like it is a need, not a want. But from the looks of it, you do a good job convincing them!
ReplyDeleteHey laura,
ReplyDeleteThe point you make when talking about what makes you different is strong because you offer a solution and improvement to an existing product. The idea to make the product seem like a necessity instead of a luxury is also a key part of what makes your product important. Your process here seems well thought out!