Who I am.
I am your average business student, trying to take classes while juggling a job, a puppy, and a marriage. I like to work with people and get things done. When it comes to my skills, I am very good at being organized and encouraging others to do the same. I hope that after taking this class I will be able to look at the world with open eyes- seeing opportunities in the world instead of keeping my head down. If I were to start a business based on my product, I think it would occupy a lot of my time as I worked to develop the product itself in order to make it real.
What I offer.
My product is meeting the needs of all my fellow women out there who are in need of a waterproof product that they can put over their mascara that they wear daily. This will be meeting the need of a customer who occasionally needs a waterproof product, but does not want to waste their money on a whole tube of waterproof mascara.
Who I’m offering to.
I am offering my product to women everywhere who need to wear waterproof mascara every once in awhile- whether it be to a wedding or any other occasion that they know tears will be shed. Too often they are forced to buy whole tubes of waterproof mascara that they will maybe use twice before having to throw it away because it is no longer good. Providing a waterproof overcoat will allow these women to save their money and their eyelashes.
Why they care.
My potential customers are tired of spending money on tubes of waterproof mascara that they know they will only actually use a couple of times before it is no longer good. They need a product that will last longer and that they can put over their favorite mascara they already love.
Why I’m different.
Correct me if I am wrong, but I have not seen a product on the market that provides a waterproof coating that lasts longer than the average mascara. I am out there to save my potential customers money in the long run, making a product that will last longer and is only necessary when they need it.
Evaluating.
After looking at my waterproof overcoat more in depth, I think I need to work on how to show my potential customers that they need this product, that is not just a luxury. I think I need to focus on how to develop my concepts more to make my pitch more understandable to my audience. These are the things that will help me develop a better opportunity.
Feedback Memo.
So the feedback I received from my peers was only positive. They said that I know my market and that I have done a good job at making my customers aware of their need- not just a want. They also said that I did a good job at thinking out my idea. Therefore, I kept the same ideas for the second napkin.
Heya Laura, your idea napkin flows together seamlessly, which is awesome considering how busy you are and how little time you probably have to dedicate to this. I can't wait to see how you think of re-positioning your mascara as a product every makeup-wearer should own, regardless of budget. If this is only designed to be used during special occasions, though, some people may see it as gimmicky. I think if you also gave the mascara formula eyelash lengthening/strengthening properties it would draw in more people.
ReplyDeleteHey again Laura! I think it's super cool that you're obviously a busy woman with a lot on her palette who juggles a lot within your daily routine schedule on-the-go, which actually relates so much to your prototypical customers, who I'm sure would love the extra convenience in their life of a portable water-proofer with them to handle any given time. You could really help them manage money, mascara, and save purse-space. It's a win-win-win.
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